In 1991 skateboarding was enrtering a new era. Some of the best pros skateboarders wanted to start something that was diffrent from the majority of skateboard companies and reflected they'er personal attitudes and views. They dicided to start (PLAN B). plan B was lead by mike ternasky. In 1994 mike ternasky was killed in a car accident , so the company was left in the hands of Danny Way Colin Mckay. The company is in california s were most of the stuff is produced there. They have several people on the team paul rodriguez, ryan gallent, pat duffy, ryan sheckler, brian wenning p.j. ladd,danny way,darellel stanton,collin mckay.